Gregg Lengling
02-05-2003, 12:13 PM
FEBRUARY 05, 2003 -
NBC announced Wednesday that for the first time ever it will provide 24 hour-a-day Olympic coverage for the Athens, Greece Olympics in 2004. The anticipated 806.5 total hours of U.S. TV coverage nearly doubles 2000 coverage of the Sydney Olympics.
All five NBC networks will cover every one of the 28 Olympic sports across all their broadcast properties: NBC, MSNBC, CNBC, Bravo and Spanish language coverage on Telemundo -- the first exclusively non-English language U.S. Olympic broadcast.
In announcing the innitiative, Dick Ebersol, chairman, NBC Sports & Olympics said, "We are committed to showcasing the athletes of the U.S. and the world in a way that has never been seen before. We will deliver the Olympics to the widest possible audience and give American TV viewers an unprecedented array of choices. Since Sydney, the family of NBC Networks has been expanded to include Telemundo and Bravo, two more terrific platforms for Olympic programming."
On NBC there will be a total of 225.5 hours of coverage over 17 days beginning with the Opening Ceremony on Friday, Aug. 13, 2004.
NBC announced Wednesday that for the first time ever it will provide 24 hour-a-day Olympic coverage for the Athens, Greece Olympics in 2004. The anticipated 806.5 total hours of U.S. TV coverage nearly doubles 2000 coverage of the Sydney Olympics.
All five NBC networks will cover every one of the 28 Olympic sports across all their broadcast properties: NBC, MSNBC, CNBC, Bravo and Spanish language coverage on Telemundo -- the first exclusively non-English language U.S. Olympic broadcast.
In announcing the innitiative, Dick Ebersol, chairman, NBC Sports & Olympics said, "We are committed to showcasing the athletes of the U.S. and the world in a way that has never been seen before. We will deliver the Olympics to the widest possible audience and give American TV viewers an unprecedented array of choices. Since Sydney, the family of NBC Networks has been expanded to include Telemundo and Bravo, two more terrific platforms for Olympic programming."
On NBC there will be a total of 225.5 hours of coverage over 17 days beginning with the Opening Ceremony on Friday, Aug. 13, 2004.